Closer….. Closer….. Almost there!
April 28, 2010
The cart has made extraordinary progress over the last few weeks. Superb Fabricating has gone above and beyond! The stainless steel sides are attached and ready for the final touches. Because building the People’s Pierogi Brand is so important, I’ve spent a little more than planned on vinyl graphics for the cart! I’m sure it will be worth it in the long run. The custom napkins just arrived yesterday. Babushkas are on order. Overall, it’s the little touches that make the big difference!
In the midst of coordinating the print details, I also researched Accordion Players in the Metro Detroit Area. Though social media outreach, I came across The Michigan Accordion Society. They were established in 1996 and are 150 members strong. Unbelievable! What a great organization. I reached out to them expressing my interest in an accordion player to join in the shenanigans down at Eastern Market. The next day, they send me a list of 20 phone numbers of Polka Enthusiasts! I can’t wait to hear “Who Stole the Kishka” and “Roll Out the Barrel” live. Perhaps, we can make it a monthly treat to PPC Customers – Pierogies and Polka. What do you think?
Building the PPC brand has been an investment. I think too often start-up companies miss the target. It sounds cliché saying “… It takes money, to make money.” But, it comes with many truths. You only get a small window of opportunity when launching a product. Do you come in trumpets (or accordions) in hand or do you quietly approach stage? With so much clutter in the marketplace – - how could you not?
